Model portfolio services (MPS) continued to dominate in terms of adviser distribution channel sales in H1 2025, ISS Market Intelligence (ISS MI) research has found.
Net MPS sales hit £7.8bn in H1, accounting for 44% of gross investment fund sales during the period. Unitised multi-asset funds also saw strong demand, with £1.2bn in net sales. This represented the biggest year-on-year increase across all categories, according to ISS MI. While MPS and unitised multi-asset funds experienced demand, net sales of single-strategy funds outside of MPS "struggled", with net outflows of £3.1bn for the half. An ‘unmistakable' realignment towards multi-asset solutions ISS MI head of research development, EMEA and North America Benjamin Reed-Hurwitz said ...
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