The ingredients to a successful co-manufacturing partnership

When you meet an investment manager to discuss co-manufacturing, their first instinct should not be to pitch and sell their services. Instead, the first thing a good investment manager does is listen. Every advice firm has an investment history built by years of conversations with clients, views on asset allocation and fund selection, and a risk framework that has been refined through experience. If an investment manager arrives with a ready-made solution and tries to force that onto the adviser's client segments, they have skipped the most important step. The starting point should al...