VouchedFor founder and executive chair departs

Adam Price starting ‘the next venture’ following Fintel acquisition in 2023

Isabel Baxter
clock • 2 min read

VouchedFor founder and executive chair Adam Price has left the adviser ratings and review site.

Price has been at the helm for nearly 15 years having founded VouchedFor in 2011. Before that, he was founder and CEO of Hatch Financial Coaching, which was acquired by Octopus in 2021. Price was then founder and CEO of Octopus MoneyCoach, which latterly became Octopus Money when he became a founder and adviser.  Initially posting the news on LinkedIn, Price shared that "after a long and fun innings, it's time for me to bid VouchedFor farewell". "As I look back, one of the nicest things to reflect on is how far the advice profession has come. I started VouchedFor in 2011, in the ru...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

Tributes paid to financial services technology specialist Murray Ginn

Tributes paid to financial services technology specialist Murray Ginn

Held roles at Interactive Investor, FNZ and SS&C Hubwise

Isabel Baxter
clock 20 August 2026 • 2 min read
Next Generation Advisers: Meet Northwood Wealth Management's Danielle Pearce

Next Generation Advisers: Meet Northwood Wealth Management's Danielle Pearce

‘You don’t need to be amazing at maths to be an adviser’

Isabel Baxter
clock 13 August 2026 • 6 min read
Continuum managing partner Martin Brown to retire

Continuum managing partner Martin Brown to retire

After more than a decade leading the firm

Isabel Baxter
clock 11 August 2026 • 2 min read