VouchedFor founder and executive chair departs

Adam Price starting ‘the next venture’ following Fintel acquisition in 2023

Isabel Baxter
clock • 2 min read

VouchedFor founder and executive chair Adam Price has left the adviser ratings and review site.

Price has been at the helm for nearly 15 years having founded VouchedFor in 2011. Before that, he was founder and CEO of Hatch Financial Coaching, which was acquired by Octopus in 2021. Price was then founder and CEO of Octopus MoneyCoach, which latterly became Octopus Money when he became a founder and adviser.  Initially posting the news on LinkedIn, Price shared that "after a long and fun innings, it's time for me to bid VouchedFor farewell". "As I look back, one of the nicest things to reflect on is how far the advice profession has come. I started VouchedFor in 2011, in the ru...

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