VouchedFor founder and executive chair departs

Adam Price starting ‘the next venture’ following Fintel acquisition in 2023

Isabel Baxter
clock • 2 min read

VouchedFor founder and executive chair Adam Price has left the adviser ratings and review site.

Price has been at the helm for nearly 15 years having founded VouchedFor in 2011. Before that, he was founder and CEO of Hatch Financial Coaching, which was acquired by Octopus in 2021. Price was then founder and CEO of Octopus MoneyCoach, which latterly became Octopus Money when he became a founder and adviser.  Initially posting the news on LinkedIn, Price shared that "after a long and fun innings, it's time for me to bid VouchedFor farewell". "As I look back, one of the nicest things to reflect on is how far the advice profession has come. I started VouchedFor in 2011, in the ru...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

Isabel Baxter
Author spotlight

Isabel Baxter

News editor at Professional Adviser

More on People

Continuum managing partner Martin Brown to retire

Continuum managing partner Martin Brown to retire

After more than a decade leading the firm

Isabel Baxter
clock 11 August 2026 • 2 min read
People Moves: Chris Hogarth joins Succession Wealth

People Moves: Chris Hogarth joins Succession Wealth

Joins as strategy and propositions director and SAS CEO

Professional Adviser
clock 11 August 2026 • 1 min read
Tribunal upholds FCA ban on pension advice pair

Tribunal upholds FCA ban on pension advice pair

Slashes fines levied on Richard Fenech and Heather Dunne

Isabel Baxter
clock 04 August 2026 • 2 min read