Targeted support: 38,000 current advice users expected to switch

Firms could generate up to £499 in revenue per customer

Isabel Baxter
clock • 4 min read

It is predicted that 38,000 current advice users will switch to targeted support and firms will generate up to £499 in revenue per targeted support customer.

This has been estimated in the Financial Conduct Authority's (FCA) targeted support consultation paper, with a range of between 24,000 to 130,000 advice users, approximately 0.5% to 2.8%% of all consumers taking advice. Meanwhile, it is expected that 94,000 consumers (with a range between 58,000 to 340,000) who are currently considering, but not taking advice will take up targeted support. Targeted support ‘unlikely to have a detrimental effect on holistic advice' The regulator said that the introduction of targeted support is "unlikely to have a detrimental effect on holistic advic...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

Isabel Baxter
Author spotlight

Isabel Baxter

News editor at Professional Adviser

More on Regulation

FCA reveals 13 firms applied for targeted support authorisation

FCA reveals 13 firms applied for targeted support authorisation

Up from seven in March

Sophia Panayi
clock 01 July 2026 • 2 min read
FCA establishes rules and standards for crypto in the UK

FCA establishes rules and standards for crypto in the UK

'Long overdue'

Patrick Brusnahan
clock 30 June 2026 • 2 min read
FCA eyes simplifying rules for advised sales of insurance products

FCA eyes simplifying rules for advised sales of insurance products

To create a clearer boundary between advised and non-advised sales

Cameron Roberts
clock 29 June 2026 • 4 min read