Targeted support: FCA rules out specific annuity suggestions

Firms must signpost consumers to MoneyHelper’s annuities comparison tool

Jenna Brown
clock • 3 min read

Firms offering targeted support will not be able to expressly refer to a particular annuity in client conversations and must signpost consumers to MoneyHelper’s comparison tool, the Financial Conduct Authority (FCA) has decided.

Its consultation paper, released today (30 June), ruled out specific annuity suggestions as obtaining the necessary personalised information would result in "overly granular consumer segments" under the targeted support framework. The paper said: "Without personalised data, it would be inappropriate for firms to make an express recommendation for a lifelong product that is irreversible."  "As firms will not be able to expressly refer to a particular annuity, it follows that they will not be able to provide a pension annuity quote" the consultation added. "We are concerned that if a co...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

Just guaranteed income for life sales soar amid adviser demand

Just guaranteed income for life sales soar amid adviser demand

Reports IFRS loss before tax of £118m for 2025

Jen Frost
clock 27 February 2026 • 2 min read
Record-breaking year for annuities as larger pots drive £7.4bn sales

Record-breaking year for annuities as larger pots drive £7.4bn sales

ABI figures for 2025 at highest level since 2014 pensions freedom bombshell

Jenna Brown
clock 12 February 2026 • 3 min read
Annuity rates rose to 7.51% by end of 2025

Annuity rates rose to 7.51% by end of 2025

Rise worth an extra £7,000 to £9,000 in lifetime income for a 65-year-old

Holly Roach
clock 28 January 2026 • 2 min read