Under 55s open to 'pay as you go' advice

Lang Cat research finds

Jen Frost
clock • 2 min read

A chunk of under 55s would be open to ‘pay as you go’ advice but over 55s would take some convincing, The Lang Cat research has suggested.

Upwards of 60% of over 55s who took part in The Lang Cat's The Advice Gap 2025 report said they were not very interested or had no interest at all in a pay as you go advice model. However, the proportion of individuals with no interest whatsoever fell across age groups (see chart below), suggesting that younger people would be more likely to consider using this model. Just under 10% of 18 to 24s reported being very interested in pay as you go advice, while this was even higher for the 25 to 34 age group, at 15%. Survey takers were most likely (40%) to report being willing to pay...

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