Under 55s open to 'pay as you go' advice

Lang Cat research finds

Jen Frost
clock • 2 min read

A chunk of under 55s would be open to ‘pay as you go’ advice but over 55s would take some convincing, The Lang Cat research has suggested.

Upwards of 60% of over 55s who took part in The Lang Cat's The Advice Gap 2025 report said they were not very interested or had no interest at all in a pay as you go advice model. However, the proportion of individuals with no interest whatsoever fell across age groups (see chart below), suggesting that younger people would be more likely to consider using this model. Just under 10% of 18 to 24s reported being very interested in pay as you go advice, while this was even higher for the 25 to 34 age group, at 15%. Survey takers were most likely (40%) to report being willing to pay...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Updated: Failed financial advice firms tracker

Updated: Failed financial advice firms tracker

Firms that the FSCS has confirmed as failed since the start of 2023

Professional Adviser
clock 08 October 2025 • 1 min read
FCA: Fair value in advice 'not about charging the lowest fees'

FCA: Fair value in advice 'not about charging the lowest fees'

Consumer investments department head says it should not be a ‘race to the bottom’

Sahar Nazir
clock 03 October 2025 • 2 min read
FCA commits to Consumer Duty changes to 'remove disproportionate burdens'

FCA commits to Consumer Duty changes to 'remove disproportionate burdens'

CEO Nikhil Rathi sets out four-point plan

Michael Nelson
clock 01 October 2025 • 3 min read