Consumer Duty drives half of firms to stop serving clients

Lang Cat research finds advice gap steady with just 9% paying for advice

Jen Frost
clock • 4 min read

Half of advisers who engaged with The Lang Cat’s The Advice Gap research reported that they have stopped serving some clients due to Consumer Duty, with those from smaller firms dropping 17% on average.

The Lang Cat dubbed this phenomenon an ‘accidental advice gap'. Overall, for all firm sizes, the average stood at 11% and the average age of affected clients was 54. For over a third of such firms, this meant clients were completely offboarded. Others reported recommending clients to lower-value focussed firms, as well as passing them on to younger advisers or keeping an "off record" or "no obligation" relationship going. "The need to fully review clients on an ongoing basis, when their relatively unchanging circumstances simply don't require it, makes a number of ‘smaller clients' un...

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