PA360: 'The way we talk about protection has moved on'

Consumer Duty has increased interest from IFAs and wealth managers

Jenna Brown
clock • 4 min read

The traditional perception that wealth clients do not need protection has changed as the desire to hedge against different kinds of risk grows, delegates heard.

Speaking on a protection panel at PA360 yesterday (1 May), LifeSearch CEO Debbie Kennedy said clients who traditionally fell into the wealth category now have different responsibilities at different life stages and, therefore, the need for protection was increasing. She said: "The way we talk about protection has moved on. There was a traditional perception that wealth clients do not need to prioritise protection but what we have seen is that it is now more about what happening is people lives, for example, clients are taking debt later into life. "They have mortgages, they could b...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read
Younger generations more open to paying for protection advanced added-value services

Younger generations more open to paying for protection advanced added-value services

Critical Thinking 2026 report finds

Jaskeet Briah
clock 13 March 2026 • 4 min read
Why the FCA protection consultation isn't just a relief, it's a rallying call

Why the FCA protection consultation isn't just a relief, it's a rallying call

'Together, we can build the next chapter of protection'

Paul Yates
clock 05 March 2026 • 5 min read