Adviser platform assets up to £616.2bn in 2024

Strong advised platform new business throughout 2024

Jenna Brown
clock • 3 min read

Advised platform assets increased by 3.8% in the fourth quarter of last year to £616.2bn, according to data from The Lang Cat.

Total advised platform assets stood at £547.60bn in Q4 2023. Latest data from the consultancy also showed strong new business continued during the whole of 2024, which peaked in the last Q4 at £20.92bn – up 42.76% on the same period in 2023. It added strong new business flows "more than offset the increase in outflows", which spiked around the time of the Budget announcement on 30 October. Outflows increased 6.96% compared to the previous quarter, reaching a new high of £16.54bn, data showed. The Lang Cat said: "With gross sales growth outpacing the increase in outflows, advised ne...

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