Adviser platform assets up to £616.2bn in 2024

Strong advised platform new business throughout 2024

Jenna Brown
clock • 3 min read

Advised platform assets increased by 3.8% in the fourth quarter of last year to £616.2bn, according to data from The Lang Cat.

Total advised platform assets stood at £547.60bn in Q4 2023. Latest data from the consultancy also showed strong new business continued during the whole of 2024, which peaked in the last Q4 at £20.92bn – up 42.76% on the same period in 2023. It added strong new business flows "more than offset the increase in outflows", which spiked around the time of the Budget announcement on 30 October. Outflows increased 6.96% compared to the previous quarter, reaching a new high of £16.54bn, data showed. The Lang Cat said: "With gross sales growth outpacing the increase in outflows, advised ne...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Admits adviser communication on Elevate has been lacking

Jenna Brown
clock 10 June 2025 • 4 min read
Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Shortlists will be published in early July

Professional Adviser
clock 05 June 2025 • 1 min read
Parmenion group operating profit rises to £17.5m in 2024

Parmenion group operating profit rises to £17.5m in 2024

Platform’s flows doubled during the 12 months to 31 December

Jenna Brown
clock 03 June 2025 • 2 min read