The integration of artificial intelligence (AI) into financial advice is no longer a futuristic concept and firms that fail to embrace it risk falling behind, according to The Money Man IFA Ian Dempsey and LIFT Financial director of risk Jonathan Stubbs.
Speaking at the Financial Technology Research Centre's (FTRC) Empowering Advice Through Technology 2025 conference today (30 January), they told delegates that advisers who fail to adapt will struggle to compete. Dempsey said he initially feared falling behind in an increasingly digital landscape. "AI does a lot of the heavy lifting," he said. "I don't see it as a threat, but as a massive area of growth for our industry. I had a fear of getting left behind, that's why I wanted to see what was available." Stubbs revealed how his firm has leveraged AI since July 2023 through a partnersh...
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