PFS Conference 2024: AI should augment not replace human element in advice

Speaking at the Personal Finance Society conference in Manchester on 12 November, Altus Consulting platforms consulting director Amira Norris said forward-thinking IFAs would  technology to augment the human element of advice not replace it. She explained the adoption of technology in the advice process should see it take on mundane, repeatable tasks and give advisers more time for client-facing work. "We believe you can save 25% to 50% in time or resources by adopting AI or automation," Norris said. "We should see AI as an augmenter or human efficiency, not as a replacement. It ta...