Profession must challenge perception of advisers 'hangover'

‘Definitely social mobility in the profession’

Jenna Brown
clock • 1 min read

There is a “hangover” on the perception of what a typical financial adviser looks like which must be addressed to recruit a more varied population into the next generation of advice, according to St James’s Place (SJP) Academy senior manager Gee Foottit.

Speaking at The Lang Cat Home Game 4 event on Thursday (3 October), Foottit said her academy had the potential to train 600 people during a year but it looked for "quality" not quantity. She explained many of its referrals came from SJP employees who can "recognise the attributes" needed to flourish in financial advice. "We tap into that," she told attendees. Foottit said there was still a perception that advisers were middle aged and suited and booted that needed to change to open the doors of the profession to a wider variety of potential candidates. "There is a hangover on advis...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Editor's view: Still counting on targeted support

Editor's view: Still counting on targeted support

The editor's Friday Night Takeaway from 7 August

Jen Frost
clock 07 August 2026 • 2 min read
It requires 'real conviction': Exploring B Corp status in financial advice

It requires 'real conviction': Exploring B Corp status in financial advice

‘Getting the certification was a huge achievement’

Jenna Brown
clock 06 August 2026 • 13 min read
An adviser wants to leave. Should you let them?

An adviser wants to leave. Should you let them?

'It's every advice business owner's nightmare'

Justin Cash
clock 05 August 2026 • 5 min read