Brits divided on using ChatGPT for financial advice

More than a third would use it but warned ‘not to get ahead of themselves’

Isabel Baxter
clock • 2 min read

Brits are increasingly divided on using ChatGPT for financial advice, according to personal finance comparison site Finder.com.

The research found that when asked about using ChatGPT for financial advice, more than a third of Brits (35%) said that they would consider using it, or already have used it, for this purpose. This has increased significantly from last year, according to Finder.com, when just more than a quarter of Brits (27%) said they would be open to using, or already had used, ChatGPT for financial advice. This represents an estimated increase of more than four million, from around 14 million people in 2023 to approximately 18.6 million people in 2024.  Although more people are now open to using C...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Ammonite co-founder says AI suitability report tool could 'triple' adviser capacity

Ammonite co-founder says AI suitability report tool could 'triple' adviser capacity

Planbot launched by former adviser duo

Jen Frost
clock 26 February 2026 • 3 min read
Anthropic's latest AI plug in could 'trigger golden age of digital advice'

Anthropic's latest AI plug in could 'trigger golden age of digital advice'

AI firm launched wealth management plug in in US adviser space

Jenna Brown
clock 26 February 2026 • 2 min read
Adviser AI usage more than doubles in last year

Adviser AI usage more than doubles in last year

Rises from 29% to 60%, SOTAN findings reveal

Isabel Baxter
clock 25 February 2026 • 3 min read