Brits divided on using ChatGPT for financial advice

More than a third would use it but warned ‘not to get ahead of themselves’

Isabel Baxter
clock • 2 min read

Brits are increasingly divided on using ChatGPT for financial advice, according to personal finance comparison site Finder.com.

The research found that when asked about using ChatGPT for financial advice, more than a third of Brits (35%) said that they would consider using it, or already have used it, for this purpose. This has increased significantly from last year, according to Finder.com, when just more than a quarter of Brits (27%) said they would be open to using, or already had used, ChatGPT for financial advice. This represents an estimated increase of more than four million, from around 14 million people in 2023 to approximately 18.6 million people in 2024.  Although more people are now open to using C...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'It sits all over the place': The tech platform tackling the advice data issue

'It sits all over the place': The tech platform tackling the advice data issue

Afternoon was the winner of The Lang Cat’s AdviceTech Catwalk

Sophia Panayi
clock 03 July 2026 • 3 min read
The three AI trends moving client value from portfolio to relationship in wealth management

The three AI trends moving client value from portfolio to relationship in wealth management

'I'm not convinced everyone putting their use of AI front and centre understands the risks of going all-in'

Anthony Villis
clock 03 July 2026 • 5 min read
Advice professionals using AI up 46% since 2025

Advice professionals using AI up 46% since 2025

According to Dynamic Planner’s Advice 26

Sophia Panayi
clock 01 July 2026 • 2 min read