Targeted support could lift 5 million people out of advice gap

‘Targeted support could move the dial and present business opportunities’

Isabel Baxter
clock • 1 min read

Targeted support from the advice guidance boundary review has the potential to lift 5.3 million adults out of the advice gap, Boring Money has found.

Its Advice Report 2024 tested the appetite for both targeted support and simplified advice. It concluded that targeted support has the potential to lift 5.3 million adults, with collective assets of more than £250bn, out of the advice gap. This comes as 12.4 million adults in the UK, made up of both existing investors and cash savers with more than £10,000 in cash, fall into the advice gap. It highlighted that 9% of UK adults have financial advice today, 21% of all investors. Those in the advice gap need help and advice, report low confidence, and yet have the financial means an...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Mike Jarrett will raise funds for St Peter’s Hospice

Professional Adviser
clock 27 February 2026 • 1 min read
One in five adults have made panic-driven financial decisions

One in five adults have made panic-driven financial decisions

Link between financial education and levels of anxiety

Jaskeet Briah
clock 25 February 2026 • 1 min read
Who really owns the digital client relationship? From ownership to orchestration

Who really owns the digital client relationship? From ownership to orchestration

The battle for the digital layer

Tessa Lee
clock 23 February 2026 • 5 min read