Advisers turn to DIY AI builds but urged to approach with caution

Debate around whether they should just rely on specialists

Isabel Baxter
clock • 4 min read

The debate over artificial intelligence in financial advice is moving beyond simple questions of adoption as we are now seeing financial advisers beginning to create their own systems.

Whilst advisers were initially focused on how AI could help with meeting notes, report writing and administrative tasks, some are now exploring whether the technology can be used to build entirely new systems and workflows tailored to their own businesses. Yellowtail Financial Planning founder Dennis Hall has spent the past two years building an AI-powered coaching and behavioural analysis system for use within his own firm. Speaking to Professional Adviser, he said the project began almost by accident. Following the pandemic, Yellowtail Financial Planning was recording client meet...

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