Advisers who ignore financial wellbeing 'not doing their job'

‘Clients coming in do not understand they have a relationship with money’

Hope Coumbe
clock • 2 min read

Advisers should be taking a more proactive approach to explaining and integrating financial wellbeing into their work,” delegates heard.

Speaking at the Institute for Financial Wellbeing's Invest in Wellbeing conference today (21 May), advice industry specialists dissected whether financial wellbeing is at the stage of being considered a game changer rather than a marketing fad. "The phrase ‘financial wellbeing' has been completely hijacked, but that is irrelevant," Financial Life Planning founder Kate Shaw said. "It is fundamental to everything we do as planners. If we ignore that, we are not doing our job properly." IFW founder Chris Budd said many advisers only lightly touch on wellbeing by speaking about financial ...

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