IFA businesses looking to grow their female customer base must first understand the different styles of communication male and female clients want and build relationships accordingly, delegates heard.
Speaking at the Personal Investment Management & Financial Advice Association (PIMFA) Women's Symposium yesterday (16 April), Everywoman co-founder Karen Gill said differences in the way men and women think were well documented and advisers needed to adapt to the different needs of female clients. She explained that the male and female brains are inherently different and a one-size-fits-all approach to client meetings would not work for advisers looking to increase the number of female clients they worked with. Gill, who founded the membership organisation 21 years ago, also highlight...
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