Half of UK adults would consider opening a Great British ISA

Current ISA savers most likely to take advantage of the new product

Isabel Baxter
clock • 2 min read

Half of UK adults (48%) would consider opening a British ISA, according to Opinium’s latest polling.

Following the announcement by chancellor Jeremy Hunt in the Spring Budget, the research amongst UK adults found almost one in five (18%) said they would ‘definitely' consider opening one. Among those who currently have an ISA, almost three in five (57%) would consider opening a British ISA, rising to over three-fifths (63%) amongst those with an existing stocks and shares ISA. Meanwhile, a quarter (25%) of UK adults said they would not consider opening a British ISA. The research found that the reasons behind this are: a lack of savings or investments (26%); a disinterest in invest...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on ISAs

Advisers expecting Cash ISA limits to come into effect by end of year

Advisers expecting Cash ISA limits to come into effect by end of year

Wealth tax changes drive client demand for cash, research finds

Isabel Baxter
clock 06 June 2025 • 2 min read
TISA CEO urges clarity on Cash ISA allowance following chancellor's remarks

TISA CEO urges clarity on Cash ISA allowance following chancellor's remarks

Carol Knight calls for full £20,000 limit to be preserved across ISA products

Sahar Nazir
clock 21 May 2025 • 2 min read
The cash pile the government is fighting keeps growing

The cash pile the government is fighting keeps growing

'A staggering £280bn sits in accounts that pay no interest at all'

Laura Suter
clock 15 May 2025 • 3 min read