Half of UK adults would consider opening a Great British ISA

Current ISA savers most likely to take advantage of the new product

Isabel Baxter
clock • 2 min read

Half of UK adults (48%) would consider opening a British ISA, according to Opinium’s latest polling.

Following the announcement by chancellor Jeremy Hunt in the Spring Budget, the research amongst UK adults found almost one in five (18%) said they would ‘definitely' consider opening one. Among those who currently have an ISA, almost three in five (57%) would consider opening a British ISA, rising to over three-fifths (63%) amongst those with an existing stocks and shares ISA. Meanwhile, a quarter (25%) of UK adults said they would not consider opening a British ISA. The research found that the reasons behind this are: a lack of savings or investments (26%); a disinterest in invest...

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