DIY investment market hits £392bn; top five platforms still dominant

'As more low-cost trading apps come to market, competition is intensifying'

James Baxter-Derrington
clock • 1 min read

The 'do-it-yourself' (DIY) investment market grew 13.5% over 2023, hitting an all-time high of £391.8bn in assets under administration, while the top five players remain a dominant force.

Research from Boring Money shows Hargreaves Lansdown, Interactive Investor, Fidelity, AJ Bell and Vanguard hold a combined 70% market share of the near £400bn in assets. While Interactive Investor, Fidelity, AJ Bell and Vanguard saw an increase to their market share over the year, Hargreaves Lansdown recorded a decrease to 36%, although this remains the largest individual share. Customer accounts rose 8.3% over the year, up to 10.2 million DIY investment accounts in the UK. While the average age of an investor remains high at 53, average account sizes have grown over the year, now ...

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