DIY investment market hits £392bn; top five platforms still dominant

'As more low-cost trading apps come to market, competition is intensifying'

James Baxter-Derrington
clock • 1 min read

The 'do-it-yourself' (DIY) investment market grew 13.5% over 2023, hitting an all-time high of £391.8bn in assets under administration, while the top five players remain a dominant force.

Research from Boring Money shows Hargreaves Lansdown, Interactive Investor, Fidelity, AJ Bell and Vanguard hold a combined 70% market share of the near £400bn in assets. While Interactive Investor, Fidelity, AJ Bell and Vanguard saw an increase to their market share over the year, Hargreaves Lansdown recorded a decrease to 36%, although this remains the largest individual share. Customer accounts rose 8.3% over the year, up to 10.2 million DIY investment accounts in the UK. While the average age of an investor remains high at 53, average account sizes have grown over the year, now ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Party politics: Why investors should celebrate AIM's 30th birthday, even if the government won't

Party politics: Why investors should celebrate AIM's 30th birthday, even if the government won't

AIM has helped 4,000 businesses raise £135bn since launch

Eustace Santa Barbara
clock 19 June 2025 • 4 min read
AIM at 30: Why advisers should take a fresh look at the UK's junior market

AIM at 30: Why advisers should take a fresh look at the UK's junior market

'We see AIM as a jewel in the crown with long-term appeal for the right clients'

Oliver Brown
clock 17 June 2025 • 4 min read
Taking the rough with the smooth: How to navigate global market volatility

Taking the rough with the smooth: How to navigate global market volatility

'Like investing, smoothing isn't one-size-fits-all'

James Tothill
clock 13 June 2025 • 4 min read