Protection sales down 102,000 in 2023; adviser focus labelled 'crucial'

'Income protection products are more important than ever'

Cameron Roberts
clock • 1 min read

Overall contracts written of protection products where down 102,000 in 2023 when compared to the previous year, new data shows.

The latest Gen Re Protection Pulse reveals that despite this, the total market premiums grew 2%, up to £776m, the second highest figure since the report began. Income protection was the big winner of the report, with a growth in premiums of 23% and a growth in contracts written of 16%. This outpacing of contracts by premiums is indicative of high levels of earnings growth in the employment market, according to Gen Re. IPTF co-chair Vicky Churcher said: "This surge in premiums highlights the market's resilience and importance in providing financial security to individuals. "Despite ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Why IHT on pensions is a protection advice opportunity

Why IHT on pensions is a protection advice opportunity

Pension accumulation can no longer be considered separately from protection and estate planning

Naomi Greatorex
clock 23 September 2026 • 3 min read
FCA's Reynolds: 'We want to see a real improvement in financial inclusion because it matters'

FCA's Reynolds: 'We want to see a real improvement in financial inclusion because it matters'

In conversation with Graeme Reynolds, director of competition, FCA

Cameron Roberts
clock 22 September 2026 • 7 min read
FCA Pure Protection Market Study: Key milestones

FCA Pure Protection Market Study: Key milestones

A timeline of key developments

Jaskeet Briah
clock 21 September 2026 • 5 min read