Pure protection in focus: FCA market study raises regulatory expectations for 2026

The Financial Conduct Authority (FCA) launched its Market Study into the distribution of pure protection products in 2024, signalling a renewed and wide-ranging focus on fair value, commission structures, competition and how consumers access protection products. The study examines not only remuneration models but also routes to market and the tools insurers and intermediaries use to engage customers, including online portals, price comparison websites and lead-generation models. Following information requests to around 30 insurers and intermediaries, the FCA published its Market Overv...