Fairer Finance launches adviser fair value assessment tool

Through the Fair Value Report tool, firms in the financial services industry can assess the value offered by their products by benchmarking them against the wider market on product features, service quality and price. The tool uses complete and continuously maintained datasets, which include every product in the market across a wide range of sectors, including current accounts, savings accounts, personal loans and credit cards. Managing director James Daley said: "Consumer Duty requires that firms prove they are offering fair value - so it is more important than ever that companies ar...