Gen Z turn to 'finfluencers' rather than financial advisers

The report, Finfluencer Appeal: Investing in the Age of Social Media, revealed that insufficient financial literacy, limited interaction with regulated financial advisers, and a preference for obtaining information through digital platforms, drives Generation Zs (1997-2009) to engage with finfluencer content. Across the finfluencer content reviewed, 45% offered guidance (content that provides general information about investments but does not recommend a particular course of action), 36% included investment promotions (marketing and advertisements of investment products), and 32% include...