Financial Planning Week: 23% of adults would snub free advice

‘A significant proportion of UK adults aren’t willing to engage with advice’

Hope Coumbe
clock • 1 min read

Close to a quarter of adults in the UK would reject the offer of financial advice even if the advice were free, a study has found.

Research from AKG and Canada Life published for 2024 Financial Planning Week found 23% of adults "could not be swayed to get financial advice no matter the circumstances". The report found 11% of adults who do not receive advice cite lack of trust in financial advisers as the reason. In addition, 9% of respondents said they are "afraid of pushy sales techniques". Canada Life managing director of retirement Tom Evans said the findings demonstrate the industry has a key role to play in communicating the benefits of advice and the value it has for consumers. "Now is the time to be bol...

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