Majority of advisers upbeat on 2024 business prospects

SimplyBiz annual adviser survey reports positive outlook for advisers

Jenna Brown
clock • 1 min read

The majority (65%) of advisers said they were positive about the advice landscape’s prospects for 2024, according to the results of SimplyBiz’ annual member survey.

SimplyBiz said it conducted its annual member survey at the end of 2023 to measure adviser sentiment about current challenges and opportunities, the direction of the sector, and their aims for the next twelve months. Some 61.5% of all advisers surveyed said they felt positive on the market outlook with mortgage advisers particularly buoyant at 69.8%. However, 25% said they were unsure at the time of the survey and would need a "better feel of the new year before having a clear view".   Some 46.5% of those surveyed responded they had seen an increase in client numbers over the past twe...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Friday Night Takeaway: It's the return of the banks

Friday Night Takeaway: It's the return of the banks

The news editor's Friday Night Takeaway from 10 July

Isabel Baxter
clock 10 July 2026 • 3 min read
Carla Brown on PFS/CII relationship reset and how chartered status is 'essential'

Carla Brown on PFS/CII relationship reset and how chartered status is 'essential'

PFS president and chair joins Professional Adviser in the studio

Professional Adviser
clock 10 July 2026 • 1 min read
FCA spotlights vulnerability in latest Consumer Duty review

FCA spotlights vulnerability in latest Consumer Duty review

Treatment of vulnerable clients still an area of improvement for firms

Sophia Panayi
clock 10 July 2026 • 2 min read