Financial advice is vital for 80% of insurance customers

Two thirds would not accept overly lengthy delays

Jaskeet Briah
clock • 1 min read

Around four out of five UK workers (80%) preferred to consult a financial adviser before purchasing any form of insurance, including life cover, income protection, private health insurance or a cash plan, according to research by The Exeter.

The provider's 2023 Health & Financial Fears Report found that one quarter (26%) were willing to wait to purchase a policy if it meant receiving independent financial advice first. However, two thirds (65%) stated they would not accept overly lengthy delays in the advice process. The Exeter distribution and marketing director Steve Bryan said: "The role of the financial adviser will continue to be pivotal for our industry, especially in the evolving financial and regulatory environment in which we operate. "The fact that 80% of consumers would delay or hold off on an insurance purc...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

UK financial services M&A outpaces global deals in H1 as value surges eightfold

UK financial services M&A outpaces global deals in H1 as value surges eightfold

EY analysis

clock 07 July 2026 • 2 min read
'Calm, strategic voice': Advising HNW clients going through a divorce

'Calm, strategic voice': Advising HNW clients going through a divorce

In HNW cases, divorce settlements are rarely straightforward

Kate Van Rol
clock 07 July 2026 • 5 min read
Will advisers have to reposition annual reviews as a premium service to justify their fees?

Will advisers have to reposition annual reviews as a premium service to justify their fees?

'Advisers must be honest about which parts of the client book remain sustainable'

Mark Glover
clock 06 July 2026 • 5 min read