Financial advice is vital for 80% of insurance customers

Two thirds would not accept overly lengthy delays

Jaskeet Briah
clock • 1 min read

Around four out of five UK workers (80%) preferred to consult a financial adviser before purchasing any form of insurance, including life cover, income protection, private health insurance or a cash plan, according to research by The Exeter.

The provider's 2023 Health & Financial Fears Report found that one quarter (26%) were willing to wait to purchase a policy if it meant receiving independent financial advice first. However, two thirds (65%) stated they would not accept overly lengthy delays in the advice process. The Exeter distribution and marketing director Steve Bryan said: "The role of the financial adviser will continue to be pivotal for our industry, especially in the evolving financial and regulatory environment in which we operate. "The fact that 80% of consumers would delay or hold off on an insurance purc...

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