Financial advice is vital for 80% of insurance customers

Two thirds would not accept overly lengthy delays

Jaskeet Briah
clock • 1 min read

Around four out of five UK workers (80%) preferred to consult a financial adviser before purchasing any form of insurance, including life cover, income protection, private health insurance or a cash plan, according to research by The Exeter.

The provider's 2023 Health & Financial Fears Report found that one quarter (26%) were willing to wait to purchase a policy if it meant receiving independent financial advice first. However, two thirds (65%) stated they would not accept overly lengthy delays in the advice process. The Exeter distribution and marketing director Steve Bryan said: "The role of the financial adviser will continue to be pivotal for our industry, especially in the evolving financial and regulatory environment in which we operate. "The fact that 80% of consumers would delay or hold off on an insurance purc...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Natwest and Santander latest banks planning to offer targeted support

Natwest and Santander latest banks planning to offer targeted support

Banking sector begins to dominate targeted support offerings

Sophia Panayi
clock 13 July 2026 • 1 min read
Friday Night Takeaway: It's the return of the banks

Friday Night Takeaway: It's the return of the banks

The news editor's Friday Night Takeaway from 10 July

Isabel Baxter
clock 10 July 2026 • 3 min read
Carla Brown on PFS/CII relationship reset and how chartered status is 'essential'

Carla Brown on PFS/CII relationship reset and how chartered status is 'essential'

PFS president and chair joins Professional Adviser in the studio

Professional Adviser
clock 10 July 2026 • 1 min read