Appetite for general insurance advice grows in last year

More than half of advisers say clients now want insurance advice 

Isabel Baxter
clock • 1 min read

More than half (57%) of advisers said clients want general insurance (GI) advice and 50% believe the appetite has grown in the last year, according to insurance provider Paymentshield’s annual adviser survey.

Three quarters (45%) of advisers said that GI has become an important source of income for them, but more than half (57%) said they miss opportunities to sell GI. Furthermore, concerns continued as 64% of advisers said they were worried about the overall state of the market. This is according to a survey among 526 advisers conducted in July and August 2023. Nine in ten advisers said it is "best practice" to discuss GI with all clients. Despite this, more than seven in ten firms (73%) do not have a GI specialist in place. One-third (33%) of advisers identified residential product...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
 Be the first to hear about our events and awards programmes.



Already a Professional Adviser member?


More on Protection

Paul Yates is product strategy director at iPipeline

Protection: Why is service still such a problem?

'Too often across financial services, firms are falling short'

Paul Yates
clock 24 November 2023 • 4 min read
Cost of living pressures fail to entice advisers toward protection work

Cost of living pressures fail to entice advisers toward protection work

Latest findings from Professional Adviser’s weekly PA Asks survey

Hope Coumbe
clock 15 November 2023 • 1 min read