Appetite for general insurance advice grows in last year

More than half of advisers say clients now want insurance advice 

Isabel Baxter
clock • 1 min read

More than half (57%) of advisers said clients want general insurance (GI) advice and 50% believe the appetite has grown in the last year, according to insurance provider Paymentshield’s annual adviser survey.

Three quarters (45%) of advisers said that GI has become an important source of income for them, but more than half (57%) said they miss opportunities to sell GI. Furthermore, concerns continued as 64% of advisers said they were worried about the overall state of the market. This is according to a survey among 526 advisers conducted in July and August 2023. Nine in ten advisers said it is "best practice" to discuss GI with all clients. Despite this, more than seven in ten firms (73%) do not have a GI specialist in place. One-third (33%) of advisers identified residential product...

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