Advisers risk client loss over intergenerational strategy failures

Advisers have been urged to ‘develop and deploy’ engagement skills

Sahar Nazir
clock • 2 min read

Advisers are at risk of losing potential clients and business despite believing that taking an intergenerational approach is important, according to HSBC Life research.

HSBC Life has urged advisers to "develop and deploy" improved engagement skills, focusing particularly on digital communication, advice, and guidance. The firm said that embracing intergenerational planning is a mutually beneficial endeavour for both clients and advisers. The research identified the emergence of direct-to-consumer platforms as a potential threat to advisers, specifically in retaining the business of the beneficiaries of a client's estate. Another challenge has come from the inherent scepticism among younger generations regarding the value of professional financial adv...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

CII appoints Callum Beaton as president

CII appoints Callum Beaton as president

Begins term as he succeeds Nicola Stacey

Isabel Baxter
clock 02 January 2026 • 2 min read
SFO secures six-figure confiscation order against Axiom Legal Financing fraudster

SFO secures six-figure confiscation order against Axiom Legal Financing fraudster

David Kennedy is currently serving an eight-year prison sentence

Sahar Nazir
clock 22 December 2025 • 1 min read
Private markets push meets adviser pragmatism: 'Real shift will come when advisers are empowered, not pressured'

Private markets push meets adviser pragmatism: 'Real shift will come when advisers are empowered, not pressured'

Higher proof-of-value demands and operational challenges keep private markets on margins of UK advice portfolios

Sahar Nazir
clock 19 December 2025 • 9 min read