Advisers urged not to ignore Generative AI/ChatGPT

‘Think about how you could use it, but don’t just use it for the sake of it’

Isabel Baxter
clock • 1 min read

With ChatGPT now having 170 million plus users, AdviceBridge chief commercial officer Bruce Ely-Johnston urges advisers to think about the benefits of artificial intelligence (AI).

Recent numbers show ChatGPT has more than 13 million users daily and these figures are "constantly growing," said Ely-Johnston. Humans that adopt AI and those that upskill will survive, he believes. Ely-Johnston argued that AI will "make people more effective, create a better and faster experience". "Think of your clients, your team, and your business," he advised. However, despite its benefits, Ely-Johnston warned that advisers should think about how they could use AI but to not just use it for the sake of it. He also noted that AI "won't replace people in the main." This...

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