FCA warns firms to 'do better' to meet customer demands around culture

Emily Shepperd says the expectations of firms are ‘evolving’

Sahar Nazir
clock • 1 min read

The Financial Conduct Authority (FCA) has called on firms to “do more and do better” when it comes to keeping up with the demands of consumers.

Chief operating officer and executive director of authorisations Emily Shepperd spoke at the online Westminster Business Forum yesterday (26 June), emphasising the importance of culture in the financial services industry. "Culture is not just the slogan on your website. It is the very essence of what your organisation stands for, embodied by how it conducts itself," she said. "Our expectations of firms are evolving and keeping up with the demands of consumers. They expect us - and firms - to do more, to do better." Shepperd added that culture remains central to the FCA's supervisor...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The paradox of invisible value: How to ensure clients recognise the power of advice in volatile times

The paradox of invisible value: How to ensure clients recognise the power of advice in volatile times

'Investing is not just a technical exercise; it’s an emotional one'

Kate Rainbow
clock 03 August 2026 • 4 min read
The Platforms Association acquires the UK Platform Awards

The Platforms Association acquires the UK Platform Awards

Clive Waller hands over the awards programme

Isabel Baxter
clock 30 July 2026 • 2 min read
FCA bereavement survey sent to just 12 firms – 'A very small dip in the ocean'

FCA bereavement survey sent to just 12 firms – 'A very small dip in the ocean'

Covers advisers, platforms and wealth managers

Sophia Panayi
clock 30 July 2026 • 3 min read