Advisers urged to do 'a better marketing job'

The firm's ‘Future of Advice' report for 2023 looked at data from 3,000 national representative adults  and 1,000 advised adults. Founder Holly Mackay told Professional Adviser that advice firms need to "do a better marketing job" in order to find ways to attract clients. "There is a lack of guidance in the sector, and clients are struggling to trust financial advisers due to a lack of education," she said. "We have seen a decline in the number of people saying they would turn to a financial adviser for advice - this has fallen from 52% in 2021 to 42% in 2023." Mackey added: "Th...