Fewer than half of advisers believe philanthropy is important to discuss with clients even though research shows it not only benefits the charity sector but it can improve client relationships. Advisers and philanthropy professionals discuss what is holding advisers back and how they can overcome it.
Sixty percent of high-net-worth (HNW) individuals believe is it important to discuss philanthropy with an adviser, according to research commissioned by the Charities Aid Foundation (CAF). Despite this, only 36% of advisers believe it is important to discuss philanthropy with clients. Improved advice could increase donations from HNW individuals by £820m on average each year. Over a decade, this could mean an additional £8bn in donations for the charity sector. The benefits also extend to advice firms themselves. Public First carried out economic modelling commissioned by th...
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