Digital and hybrid advice should be “embedded tightly” in a firm’s customer proposition and not established as a separate channel, an EV white paper has said.
The firm's latest paper, Hybrid and digital advice - driving transformational change, at last, released today (25 April), said providing an "omnichannel" approach to advice would give customers the choice over levels of service and the price they pay. It added the choices and price points would vary depending on a firm's customer base and the degree of "hand holding" required and customers should be able to more between service levels according to their needs. It said adoption of digital and hybrid advice offerings would offer financial services firms the prospect of "increasing both ...
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