Research reveals the most common name of financial advisers …

Data analysed to find which name is most prevalent in advice

Hope William-Smith
clock • 1 min read

The most common first name for a financial adviser in the UK is ‘David’, according to new research from Aviva.

The provider has today (6 April) published a range of findings relating to names and gender assumptions within the advice industry. This includes internal research based on 52,000 contacts within Aviva's database, as at November last year. Aviva found advisers are more likely to be called ‘David' than any other name. This was followed by ‘Paul', ‘James' and ‘Mark'. The fourth most common name for an adviser was revealed to be ‘Andrew', while the fifth and sixth are ‘John' and ‘Richard' respectively. ‘Michael', ‘Matthew', and ‘Simon' round out the top ten, Aviva found. The res...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Majority of IFAs 'concerned' about artificial intelligence

Majority of IFAs 'concerned' about artificial intelligence

Three in five believe regulations on use of AI tools should be made stricter

Sahar Nazir
clock 08 December 2023 • 2 min read
Model portfolio services outperform adviser platform market

Model portfolio services outperform adviser platform market

NextWealth says 41% of advisers expect to increase MPS use next year

Sahar Nazir
clock 08 December 2023 • 1 min read
PA Working Lunches: Register today to hear from Schroders

PA Working Lunches: Register today to hear from Schroders

Join us for an informative session worth one hour of CPD

Professional Adviser
clock 08 December 2023 • 1 min read