Research reveals the most common name of financial advisers …

Data analysed to find which name is most prevalent in advice

Hope William-Smith
clock • 1 min read

The most common first name for a financial adviser in the UK is ‘David’, according to new research from Aviva.

The provider has today (6 April) published a range of findings relating to names and gender assumptions within the advice industry. This includes internal research based on 52,000 contacts within Aviva's database, as at November last year. Aviva found advisers are more likely to be called ‘David' than any other name. This was followed by ‘Paul', ‘James' and ‘Mark'. The fourth most common name for an adviser was revealed to be ‘Andrew', while the fifth and sixth are ‘John' and ‘Richard' respectively. ‘Michael', ‘Matthew', and ‘Simon' round out the top ten, Aviva found. The res...

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