Scandi advice giant with £60bn in client assets enters UK market   

Söderberg & Partners appoints former Novia executives to lead UK operations

Julia Bahr
clock • 2 min read

Scandinavian independent financial advice and management business Söderberg & Partners has revealed its plans to enter the UK market. 

The firm was set up in 2004 and employs 3,000 people in seven countries and manages more than £60bn of clients' assets. With access to more than 4,000 funds, the group will offer financial advice and investment solutions through its partnerships in the UK under the sub brand Söderberg & Partners Wealth Management. It said it aimed at partnering with 500 to 1,000 financial advisers in the UK within the next five years. Group chief executive officer (CEO) Gustaf Rentzhog pointed out that there was a strong and growing demand in the UK for high-quality financial advice. "Advisers and ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 04 August 2026 • 4 min read
Editor's view: Consumer Duty, Public Duty

Editor's view: Consumer Duty, Public Duty

The editor's Friday Night Takeaway from 31 July

Jen Frost
clock 31 July 2026 • 3 min read
From insight to action: The role of the Women's Wealth Alliance

From insight to action: The role of the Women's Wealth Alliance

'This is as much a perception challenge as a pipeline one'

Vanessa Barnes
clock 29 July 2026 • 4 min read