Happiness and 'mamils' — why intrinsic client goals matter

Chris Budd asks: 'Is this the most controversial blog ever?'

clock • 4 min read

Helmets on, lads. Chris Budd opens the lid on a highly debated topic – cyclists... with some financial wellbeing thrown in for good measure

In the 12 years or so that I have been active on Twitter, there are three subject matters that have proven to be the most controversial; three areas that have attracted the most vitriolic comments and arguments. The first is Brexit - both sides. The second was Michael Jackson fans - boy, did they get personal quickly! The third area which causes extraordinarily heated debate is one that I am going to discuss in this article about happiness - cyclists. Now, before you crack your fingers over the keyboard, please bear in mind two points. Firstly, the idea for this blog came from a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why accessibility is a must-have in a digital-first world

Why accessibility is a must-have in a digital-first world

Meeting the accessibility needs of vulnerable customers

Jonathan Hassell
clock 29 June 2026 • 4 min read
Editor's view: Baking in Burnham

Editor's view: Baking in Burnham

The editor's Friday Night Takeaway from 26 June

Jen Frost
clock 26 June 2026 • 2 min read
The Platforms Association launches UK's first transfers charter

The Platforms Association launches UK's first transfers charter

Designed to modernise investment transfers

Sophia Panayi
clock 25 June 2026 • 2 min read