Happiness and 'mamils' — why intrinsic client goals matter

Chris Budd asks: 'Is this the most controversial blog ever?'

clock • 4 min read

Helmets on, lads. Chris Budd opens the lid on a highly debated topic – cyclists... with some financial wellbeing thrown in for good measure

In the 12 years or so that I have been active on Twitter, there are three subject matters that have proven to be the most controversial; three areas that have attracted the most vitriolic comments and arguments. The first is Brexit - both sides. The second was Michael Jackson fans - boy, did they get personal quickly! The third area which causes extraordinarily heated debate is one that I am going to discuss in this article about happiness - cyclists. Now, before you crack your fingers over the keyboard, please bear in mind two points. Firstly, the idea for this blog came from a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What a classic '80s movie tells us about today's language of financial advice

What a classic '80s movie tells us about today's language of financial advice

'Forty years is a long time in film. Even more so in financial services'

Roger Brosch
clock 27 January 2026 • 4 min read
Deal Dive: Advice firm deals 2025 wrapped

Deal Dive: Advice firm deals 2025 wrapped

Deals announced in Q4 before the year ended

Isabel Baxter
clock 27 January 2026 • 2 min read
Ahmed Bawa: The changes advisers are asking for in 2026

Ahmed Bawa: The changes advisers are asking for in 2026

Functionality, not workarounds

Ahmed Bawa
clock 27 January 2026 • 4 min read