Happiness and 'mamils' — why intrinsic client goals matter

Chris Budd asks: 'Is this the most controversial blog ever?'

clock • 4 min read

Helmets on, lads. Chris Budd opens the lid on a highly debated topic – cyclists... with some financial wellbeing thrown in for good measure

In the 12 years or so that I have been active on Twitter, there are three subject matters that have proven to be the most controversial; three areas that have attracted the most vitriolic comments and arguments. The first is Brexit - both sides. The second was Michael Jackson fans - boy, did they get personal quickly! The third area which causes extraordinarily heated debate is one that I am going to discuss in this article about happiness - cyclists. Now, before you crack your fingers over the keyboard, please bear in mind two points. Firstly, the idea for this blog came from a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Targeted support signals evolution in advice delivery

Targeted support signals evolution in advice delivery

Softer launches expected at first

Isabel Baxter
clock 10 April 2026 • 1 min read
CII: Vulnerable client management is 'an opportunity for growth'

CII: Vulnerable client management is 'an opportunity for growth'

Firms can expand potential client bases

Isabel Baxter
clock 07 April 2026 • 2 min read
Common language used by advisers triggers anxiety and distrust among retirees

Common language used by advisers triggers anxiety and distrust among retirees

Product-led communication one of the biggest drivers of mistrust

Laura Purkess
clock 01 April 2026 • 1 min read