PFS introduces Consumer Duty good practice adviser guide   

Guidance to help firms carry out Consumer Duty in a practical way

Julia Bahr
clock • 4 min read

The Personal Finance Society (PFS) has published a good practice guide for financial advice firms setting out the Financial Conduct Authority’s (FCA) Consumer Duty expectations in support of the watchdog’s flagship regulatory reform.

The new Consumer Duty, which started with a campaign by the Financial Services Consumer Panel to create a statutory ‘duty of care' in 2017, appears at several levels in the regulator's handbook, according to the PFS. The professional body explained that at the highest level, the FCA summed it up in a new principle, elaborated in cross-cutting obligations: ‘A firm must act to deliver good outcomes for retail customers.' Instead of introducing new rules, the Consumer Duty listed four outcomes, against which firms should judge their impact on consumers. Price and value: covers eleme...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Neil Woodford's W4.0 rejects FCA's characterisation and 'regrettable' civil claim

Neil Woodford's W4.0 rejects FCA's characterisation and 'regrettable' civil claim

In response to civil proceedings from the regulator

Patrick Brusnahan
clock 09 June 2026 • 2 min read
FCA obtains £452,000 confiscation order in Ponzi fraud case

FCA obtains £452,000 confiscation order in Ponzi fraud case

Confiscation order against convicted fraudster Daniel Pugh

Sophia Panayi
clock 08 June 2026 • 1 min read
Two arrested over suspected £153m TikTok tax scam

Two arrested over suspected £153m TikTok tax scam

Accused of promising financial rewards for personal details

Jen Frost
clock 04 June 2026 • 2 min read