Advisers shunning face-to-face warned of losing valuable female clients

Study finds the majority of wealthy women prefer face-to-face advice

Hope William-Smith
clock • 2 min read

Financial advisers that no longer offer face-to-face meetings risk cutting out affluent women as clients – a lucrative slice of the market, Quilter Cheviot has warned.

The wealth manager's latest study - conducted in July in association with YouGov - gathered opinions on financial advice from over 2,000 women with assets over £250,000. It found in person advice was still preferred by over two thirds (68%) of those aged 55 and above, while almost half (45%) of those under that age preferred a hybrid or fully online service. Quilter Cheviot said the "clear generational split" among wealth women could have been exacerbated by the need to move to online service during Covid-19 - a shift that places advisers at risk of missing out on wealthy clients shou...

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