Advisers shunning face-to-face warned of losing valuable female clients

Study finds the majority of wealthy women prefer face-to-face advice

Hope William-Smith
clock • 2 min read

Financial advisers that no longer offer face-to-face meetings risk cutting out affluent women as clients – a lucrative slice of the market, Quilter Cheviot has warned.

The wealth manager's latest study - conducted in July in association with YouGov - gathered opinions on financial advice from over 2,000 women with assets over £250,000. It found in person advice was still preferred by over two thirds (68%) of those aged 55 and above, while almost half (45%) of those under that age preferred a hybrid or fully online service. Quilter Cheviot said the "clear generational split" among wealth women could have been exacerbated by the need to move to online service during Covid-19 - a shift that places advisers at risk of missing out on wealthy clients shou...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Darius McDermott: The lessons from 2025 and opportunities ahead

Darius McDermott: The lessons from 2025 and opportunities ahead

'2025 has been a salutary lesson in the difficulty of timing markets'

Darius McDermott
clock 07 January 2026 • 5 min read
Trump, Modi and US-India trade tensions – who cares?

Trump, Modi and US-India trade tensions – who cares?

A bottom-up approach to finding hidden gems

Gabriel Sacks
clock 02 January 2026 • 4 min read
2026: Year of the racehorse or workhorse?

2026: Year of the racehorse or workhorse?

'Every year brings its challenges, and 2026 will be no exception'

Russell Andrews
clock 02 January 2026 • 4 min read