Advisers shunning face-to-face warned of losing valuable female clients

Study finds the majority of wealthy women prefer face-to-face advice

Hope William-Smith
clock • 2 min read

Financial advisers that no longer offer face-to-face meetings risk cutting out affluent women as clients – a lucrative slice of the market, Quilter Cheviot has warned.

The wealth manager's latest study - conducted in July in association with YouGov - gathered opinions on financial advice from over 2,000 women with assets over £250,000. It found in person advice was still preferred by over two thirds (68%) of those aged 55 and above, while almost half (45%) of those under that age preferred a hybrid or fully online service. Quilter Cheviot said the "clear generational split" among wealth women could have been exacerbated by the need to move to online service during Covid-19 - a shift that places advisers at risk of missing out on wealthy clients shou...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Advisers zoomed in on capital accumulation in Q4 2025

Advisers zoomed in on capital accumulation in Q4 2025

Titan Square Mile research finds

Jen Frost
clock 30 January 2026 • 3 min read
Measure for measure: How to track your tracker fund

Measure for measure: How to track your tracker fund

Tracking difference and tracking error

Terry McGivern
clock 28 January 2026 • 3 min read
SJP and AJ Bell pivot from US mega-caps in MPS as concentration woes continue

SJP and AJ Bell pivot from US mega-caps in MPS as concentration woes continue

Healthcare, energy and EM preferred

Linus Uhlig
clock 28 January 2026 • 2 min read