British digital bank Zopa has received regulatory approval to deliver targeted support for its investment products.
It is the first British bank to gain permission to provide the new form of regulated financial support, "helping a new generation of British retail investors manage their wealth with greater confidence", Zopa said. Targeted support is designed to sit between generic guidance and full financial advice, giving consumers insight into the behaviours and decisions of customers with similar profiles using comparable financial products. Zopa said it will combine user data and behavioural insights to deliver tailored nudges and suggestions to its investment customers through an "education-f...
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