An artificial intelligence (AI)-powered cross-sell tool designed to increase protection penetration rates for advice firms and to help automate leads, quotes and the qualifying of new business has been launched by Meet Parker.
The user experience and AI firm's new tool can deliver a protection quote to clients before handing the pre-qualified lead, quote and application to the advice firm to complete. As advisers begin to tackle a challenging economic landscape together with Consumer Duty, protection provides a "huge opportunity", according to iPipeline whose application programming interface is utilised by the tool. Parker's AI will chat with the customer, gather information, and provide real-time quotes covering life, critical illness cover and income protection, along with risk profiles and documentation...
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