AJ Bell's advised customers increase by 15%

Annual results for year ended 30 September 2022

Ayesha Venkataraman
clock • 2 min read

Total customer numbers at investment platform AJ Bell were up 16% in the year, with growth in both advised and D2C customers.

Its annual results, released this morning (20 October) said it dual-channel model continued to deliver strong organic growth in both advised and D2C customers, with the former increasing by 18,451 to close at 145,371, up 15% in the year, and the latter up 16% to close at 280,281. However, assets under administration (AUA) at AJ Bell's platform business fell by 2% at £64.1bn which the firm attributed to "adverse market movements" of 11%. Gross and net inflows also took a hit, with gross inflows at £10.1bn from £10.9bn in the same period last year, while net inflows fell to £5.8bn from ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Regulators publish joint consultation on DC pensions value for money

Regulators publish joint consultation on DC pensions value for money

'Pension schemes' performance will be public with a simple rating system'

Martin Richmond
clock 08 January 2026 • 5 min read
Female clients twice as likely to be unhappy with their adviser than men

Female clients twice as likely to be unhappy with their adviser than men

Dissatisfied with communication, trust and adviser/client relationship

Isabel Baxter
clock 08 January 2026 • 2 min read
Why the 'comfortable middle' faces a tougher decade ahead

Why the 'comfortable middle' faces a tougher decade ahead

‘From a client’s perspective, it feels like earning more while keeping less’

Anthony Villisis
clock 08 January 2026 • 5 min read