AJ Bell's advised customers increase by 15%

Annual results for year ended 30 September 2022

Ayesha Venkataraman
clock • 2 min read

Total customer numbers at investment platform AJ Bell were up 16% in the year, with growth in both advised and D2C customers.

Its annual results, released this morning (20 October) said it dual-channel model continued to deliver strong organic growth in both advised and D2C customers, with the former increasing by 18,451 to close at 145,371, up 15% in the year, and the latter up 16% to close at 280,281. However, assets under administration (AUA) at AJ Bell's platform business fell by 2% at £64.1bn which the firm attributed to "adverse market movements" of 11%. Gross and net inflows also took a hit, with gross inflows at £10.1bn from £10.9bn in the same period last year, while net inflows fell to £5.8bn from ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Cash ISA allowance cut risks hardening saver/investor divide, advisers warn

Cash ISA allowance cut risks hardening saver/investor divide, advisers warn

Govt policy shift reignites debate around role of cash ISAs

Sahar Nazir
clock 28 January 2026 • 5 min read
Depledge Strategic Wealth Management backs CISI financial planning push

Depledge Strategic Wealth Management backs CISI financial planning push

‘Financial planning is for every week’

Jenna Brown
clock 28 January 2026 • 2 min read
What a classic '80s movie tells us about today's language of financial advice

What a classic '80s movie tells us about today's language of financial advice

'Forty years is a long time in film. Even more so in financial services'

Roger Brosch
clock 27 January 2026 • 4 min read