'Watershed moment for financial services': FCA unveils final Consumer Duty rules to improve customer outcomes

The new rules, which come into effect on 31 July 2023 for new and existing products and services currently on sale, will improve how firms serve consumers by requiring them to act to deliver better outcomes, the watchdog said. Consumer Duty includes a new Consumer Principle that requires firms 'to act to deliver good outcomes for retail customers' and cross‑cutting rules providing greater clarity on the regulator's expectations under the new principle.  The regulator has also provided rules and guidance setting more detailed expectations for firm conduct in four areas that represent k...