How advisers can attract younger investors - PIMFA's Under 40 Leadership Committee

'Deliver regulated advice via technology'

Julia Bahr
clock • 3 min read

The younger generation has high levels of confidence when investing, but more of their investments were based on unregulated information that was often obtained through social media, found research from the PIMFA’s Under 40 Leadership Committee.

The committee, made up of 20 representatives from the trade association's member firms, has spent the last eight months creating primary research with market research company Savanta to investigate changing attitudes to investing across the generations and ways in which the wealth industry can adapt to young investors. The research suggested two-in-five (40%) investors aged 18 to 25 held investments in new and highly volatile assets, such as cryptocurrencies. This was in contrast to older investors in the UK who tended to invest in more traditionally recognised investments with 43% of in...

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