Growing demand for own-brand distribution among asset managers - Boring Money

‘Going direct is an obvious path to growth’

Ayesha Venkataraman
clock • 2 min read

Fund managers are eyeing up platforms and advice as ways to fight for the retail investor’s pocket, according to a report by Boring Money.

The Retail Distribution Report, published on Wednesday (4 May), charts the growth in direct investors since 2020, highlighting the success of platforms which develop their own-brand funds as passive investing continues to thrive. As a result, asset managers are struggling to maintain growth rates in high-margin products, the report revealed. "There are lots of boardroom discussions happening about where to find growth," said Holly Mackay, CEO of Boring Money. "High-margin private assets and infrastructure are finding strategic senior interest but these assets do not inherently suit re...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

AIM at 30: Why advisers should take a fresh look at the UK's junior market

AIM at 30: Why advisers should take a fresh look at the UK's junior market

'We see AIM as a jewel in the crown with long-term appeal for the right clients'

Oliver Brown
clock 17 June 2025 • 4 min read
Taking the rough with the smooth: How to navigate global market volatility

Taking the rough with the smooth: How to navigate global market volatility

'Like investing, smoothing isn't one-size-fits-all'

James Tothill
clock 13 June 2025 • 4 min read
Four key questions to guide informed investment decisions

Four key questions to guide informed investment decisions

Does the story make sense?

Gabriel Sacks
clock 12 June 2025 • 4 min read