PA360: 'Evolving' equity release market serves diverse client range

Speaking at a retirement income panel discussion at PA360, Hattie Tales, national account manager at Pure Retirement said that there was a lot of negative stigma around equity release that should be dispelled by advisers and the media. "It is down to us as lenders giving you guys the tools, so that when we speak to your customers, you can reassure them and talk to them about the safeguards in place," she said. "This market has evolved, expanded and developed so significantly in the last few years. "There's a no negative equity guarantee, they will never ever lose their property. That ...