Perspective marketing head among group trying to raise £100k for charity in cycle challenge

Support for people with spinal cord injury

Julia Bahr
clock • 1 min read

Charles Penn, head of Perspective Group's marketing and business development activity, is taking part in a 193 mile/7,500 feet of climb cycle challenge over three days from 19 to 21 May 2022 in aid of Spinal Injuries Association (SIA), a charity supporting people with spinal cord injury.

Penn, who joined Perspective in 2018, said seven people every day suffer a spinal cord injury in the UK and will have to face the reality of a life that is changed irrevocably overnight. "SIA hopes to be there to support every single person facing that realisation," he said. "They can only do that with very generous support for adventurous fundraising challenges like this - their biggest one yet." A group of 40 from across the UK, including Penn's colleague Thomas Harrison, a financial planner at the firm, are aiming to raise at least £100,000. "The group includes a number of spinal c...

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