'The business is suffering': Advisers react to failed LV= merger with Royal London

On 10 December 2021, Royal London said that was its belief that it could "offer an attractive future for the members of LV= as part of a growing and well-capitalised mutual". However, discussions between the groups have ended with no agreement, with LV= stating on Wednesday (9 February) "that our different mutual models mean such a merger would not be in the best interests of LV= members". Darren Cooke, Chartered financial planner at Red Circle Financial Planning told PA: "I think there's an issue here between the wants of LV= management and the LV= clients. And to me, there's a differen...