M&G Wealth targets heritage decumulation clients in hybrid advice roll out

Went live in December 2021

Julia Bahr
clock • 2 min read

M&G Wealth and Ignition Advice’s hybrid advice service MAP went live for “existing heritage customers” in December last year with decumulation clients being its initial focus.

The firm told PA it could not say when it would be open to new customers. MAP, first announced in May last year, is a lower-cost advice option provided by a human adviser "but underpinned by technology". M&G said it launched the service to existing decumulation clients in December.  It also said the mobile-led proposition would expand its focus to "target a rapidly growing younger mass affluent consumer group seeking to execute investment decisions, based on available and sourced information, accumulating further assets without the requirement for regulated advice through human intera...

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