M&G Wealth targets heritage decumulation clients in hybrid advice roll out

Went live in December 2021

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M&G Wealth Advice deputy CEO Richard Caldicott

M&G Wealth Advice deputy CEO Richard Caldicott

M&G Wealth and Ignition Advice’s hybrid advice service MAP went live for “existing heritage customers” in December last year with decumulation clients being its initial focus.

The firm told PA it could not say when it would be open to new customers. MAP, first announced in May last year, is a lower-cost advice option provided by a human adviser "but underpinned by technology"....

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