Aviva Financial Advice expands into annuities

'Holistic view of retirement needs'

Julia Bahr
clock • 3 min read

Aviva Financial Advice has launched a whole of market advice panel for annuities replacing the previous "referral model".

Aviva advisers can now recommend other providers' annuities and complete the set-up process as part of their role of advising on the whole of a customer's retirement needs, the firm said. Customers will be able to remain with their named adviser who will understand their personal situation and provide advice for securing the right annuity features and the leading quoted rate from across the whole market. The advice panel makes both the customer experience and the advice process far more joined-up end-to-end, according to Rob Barker, managing director UK savings and retirement at Aviva...

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