Aviva Financial Advice expands into annuities

'Holistic view of retirement needs'

Julia Bahr
clock • 3 min read

Aviva Financial Advice has launched a whole of market advice panel for annuities replacing the previous "referral model".

Aviva advisers can now recommend other providers' annuities and complete the set-up process as part of their role of advising on the whole of a customer's retirement needs, the firm said. Customers will be able to remain with their named adviser who will understand their personal situation and provide advice for securing the right annuity features and the leading quoted rate from across the whole market. The advice panel makes both the customer experience and the advice process far more joined-up end-to-end, according to Rob Barker, managing director UK savings and retirement at Aviva...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Retirement

Cheap income guarantees cut through annuity stereotype

Cheap income guarantees cut through annuity stereotype

'No longer do clients need to trade off a big drop in income'

Mark Battersby
clock 17 April 2023 • 2 min read
Later life planning piquing the lion's share of advisers' interests

Later life planning piquing the lion's share of advisers' interests

Latest Canada Life research looks at challenges and opportunities

Hope William-Smith
clock 04 April 2023 • 1 min read
Paid for financial review appeals to half of pre-retirees

Paid for financial review appeals to half of pre-retirees

Quarter of pre-retirees would look to IFAs for help

Jenna Brown
clock 04 April 2023 • 2 min read