FCA strengthens crypto investment promotion rules

‘Restricted mass market investments’

Jenna Brown
clock • 2 min read

The Financial Conduct Authority (FCA) will categorise qualifying cryptoassets as ‘restricted mass market investments’ to reduce consumer harm, it has confirmed.

The regulator said it was acting to address concerns about the ease and speed with which people can make high-risk investments and was proposing a "significant strengthening" of its rules on how high-risk financial promotions are marketed. It said this was a central element of the its Consumer Investments Strategy, published in September last year, which aimed to give" consumers the confidence to invest and reduce the number of people who are investing in high-risk products that are not aligned to their needs". Sarah Pritchard, executive director of markets at the FCA, said: "Too many...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

How considering vegetable peelers can inform your product design

How considering vegetable peelers can inform your product design

FCA released two reports to mark the third birthday of Consumer Duty

Alison Gay
clock 31 July 2026 • 4 min read
Andy Wealthall: Is there still a place for annual suitability reviews?

Andy Wealthall: Is there still a place for annual suitability reviews?

'We shouldn't solve one problem by creating another'

Andy Wealthall
clock 30 July 2026 • 4 min read
Why the smartest advisory firms are getting ahead of the FCA on non-financial misconduct

Why the smartest advisory firms are getting ahead of the FCA on non-financial misconduct

'September is a starting point, not the finish line'

Gemma McCall
clock 29 July 2026 • 5 min read